On November 27, local time, the United States ushered in a “Black Friday” that was different from the past. The rush to buy teams that have been seen everywhere rarely appeared again this year. Correspondingly, various businesses began to make their own appearance on the Internet. Change the way consumers shop. The United States, which defined consumerism in the past 100 years, is now beginning to change its face from “offline acquisition” to “remote use”. Most industry analysts believe that the increasingly obvious changes in consumption patterns are likely to be long-term rather than temporary changes. The new crown pneumonia epidemic is only a catalyst for change.

“Black Friday” has a facelift

According to previous experience, “Black Friday” generally marks the start of the “large-scale procurement status” by the American people. A series of merchant activities will continue until the end of the year. Looking ahead, the road is full of discount information from various merchants. Everyone Start preparing in the middle of the night, just to not miss the discounted products. But this year, because the new crown pneumonia epidemic in the United States is almost out of control, consumers are afraid to go to the mall, and retailers have no incentive to open their doors as early as before, and focus more on online promotions.

“Black Friday” was once a traditional shopping day in the United States. At this time when the epidemic was raging, consumers basically began to avoid public places as much as possible, and instead began to use the Internet to complete their purchases. What does this mean for holiday and seasonal sales as a whole? It needs a lot of data to support it. However, it is becoming more and more obvious that this epidemic has only accelerated the decline of traditional American consumption. Those who have defined the United States in the past 100 years Consumerism in China is now being transformed.

Online consumption or record

“Black Friday has turned into Black November. It is now Black October and Black November.” Doug Stephens, founder of the consulting firm Retail Prophet, said, “Soon, we will see a black quarter.”

As of the evening of November 27, the retail performance around “Black Friday” was slightly weaker than market expectations. According to data from Adobe Analytics, on November 26, the scale of online consumption in the United States was nearly $1 billion lower than expected, but many analysts pointed out that this was because American consumers invested in the consumption season earlier than ever. . In fact, many people in the industry predict that this year’s “Black Friday” and the subsequent Christmas shopping season, online consumption may set a record. For example, Adobe Digital Insights analyst Taylor Schleiner said that “Black Friday” online sales are expected to reach 8.9 billion to 10.6 billion U.S. dollars, while online sales for the entire Christmas season will reach 189 billion U.S. dollars, exceeding the level of previous years.

And e-commerce giants like Amazon are preparing for the busy shopping season a few months earlier. Amazon spokesperson Kate Scarpa said: “This year there are more customers shopping online than before. Usually Black Friday and online shopping Monday are our busiest times, so we expect to be busier this year, and we are fully prepared. The staff has been added.”

As a ceramic exporter with 20 years of experience in foreign trade, wellwares is also aware of the convenience that the Internet brings to people, and the significance of the new Internet to traditional foreign trade companies. We rely on our foreign trade ceramic export experience to combine with the Internet. Transparent and efficient transmission of our company’s service tenet, the company is committed to ceramic daily-use tableware, daily-use ceramic cups, ceramic storage tanks and other categories. The material involves porcelain, stoneware and new bone china.  Combining efficient production and meticulous service, come to wellwares to create one-stop procurement for you.