According to public data from eMarketer, Latin America has become the world’s fourth largest retail market in 2019, and e-commerce is expected to reach US$118 billion in 2021.

On nearly 20 million square kilometers of land in Latin America, there are nearly 600 million people, accounting for 10% of the global population, and GDP accounting for 8% of the world’s total, which is 1/2 of China and twice that of India. In addition, Latin America has nearly 375 million Internet users and 250 million smartphone users.

According to data from related organizations GlobalData, as of the end of 2018, the smartphone penetration rate in Latin America was 63%. By 2023, this figure is expected to rise to 79%, providing sufficient impetus for the development of e-commerce in the region.

The next few peak seasons, including the Double 11 event in November, Black Friday, and Christmas & New Year promotions in December.

It is worth mentioning that the Christmas & New Year promotion in December requires sellers to do research and preparation in advance. Because Latin American consumers have a very strong family concept, the holiday will be earlier, and may have been closed on the 20th (a few days before Christmas). For direct mail sellers, due to the long logistics time, if they want to let customers receive the products before Christmas, the most ideal selling time can only be in the first few days of December. At this point, sellers can participate in Christmas promotional activities in the form of overseas warehouses to shorten the delivery time.

On this basis, the ceramic industry has also developed with the market. Under this circumstance, how can we establish relationships with Latin American customers and better attract customers to place orders? The following aspects are very important.

1. Pay attention to the SKUs that performed well in the usual or previous promotional activities in your store, adjust the prices one by one during the activities, and try to ensure that the price reduction is more than 5%.

2. For the SKU of the “long tail” part of the store (usually the average performance, more SKU groups), it is recommended to reduce the price in batches during the event, by about 15%.

3. Prepare goods in advance two weeks before the start of the event, and prepare sufficient inventory to meet the burst orders. Consumers are relatively less willing to wait on important festivals.

4. Maintain communication with the business manager during registration and participation in the event, so that possible problems can be solved in time.

5. Pay attention to the logistics timeliness of the domestic segment. With the increase in orders, it is necessary to arrange the delivery time reasonably.